The development is a part of massive regeneration scheme for King's Cross. There is broad shopping boulevard from King's Cross / St. Pancras Station with many stylish shops, boutiques and restaurants. The area is also a home to the UK headquarters of Google and St. Martins University campus. Camley Street National Park is also nearby.

The project is connected with unparalleled transport links, with King's Cross Station being served by six undergroung lines, connecting you to other popular London destinations within minutes. With the Eurostar fron St. Pancras Station, trips to Europe are easier that ever before.